As part of its documentary of the story behind Twitter, CNBC talked with Chris Bosh and followed the Miami Heat and San Antonio Spurs during the 2012 NBA Finals. The documentary will air next week.
According to CNBC, the NBA Finals that went an intense seven games generated about 26 million tweets. Anyone on Twitter knows that of those 26 million tweets, many of them (most of them?) aren’t very nice.
When asked about how he responds negative tweets, Bosh told the CNBC reporter that he gives them “zero percent engagement” and that he would rather stay focused on the game.
“This is ruining my day, why am I even looking at this?”
You can watch the clip here.
The one-hour documentary will cover a variety of topics and will talk about how NBA front offices use Twitter. This from the press release:
“As part of the documentary, CNBC explores the “second screen” phenomenon going behind the scenes with the Miami Heat and San Antonio Spurs during the NBA Finals to see how some of its biggest stars, including the Heat’s Chris Bosh, engage with fans on Twitter. With two-thirds of its players on the platform, the NBA reaches more than 130 million fans, giving it the largest presence on social media of any sports league.”
They also talk to Manu Ginobili about how he uses Twitter. If you ask me, its worth tuning in just to watch Manu stumble over his English as he tries to explain how he Tweets on his phone. Classic Manu.
The documentary, called “#TwitterRevolution” premiers Wednesday, August 7th at 9 PM ET/PT. It has a hashtag, because, well, Twitter. The special covers some boring stuff — like conflict in the Middle East — but the basketball stuff is pretty cool.