Out with “three-peat” and in with “Trey by the Bay.”
That’s the goal, simply put, of Ben Blumberg, who is starting a—for lack of a better word—movement to ban the cliche and start saying something with a little more Miami sizzle.
“It was cool way back when, in the 80’s. Now, not so much,” Blumberg said. “I thought of three-peat and decided that phrase got old.”
Blumberg wanted to come up with something else. It didn’t take long.
“Trey by the Bay was the first thing that came to mind.”
This publication is endorsing “Trey by the Bay.” Why? Well, because this publication is also staunchly against the cliche. It makes sense because (1) Trey means three, and (2) the Heat shoot a lot of three’s, as Blumberg pointed out.
However, this is not the first media outlet to support Blumberg.
TNT’s Ernie Johnson beat All U Can Heat to the punch in the first broadcast of the season with a shout out, according to Blumberg.
Blumberg and his father, Joel, will be launching a website later this season to support “Trey by the Bay.” People will be able to buy embroidered shirts with the logo, with a portion of the proceeds going to Nothing But Net, an NBA Cares sponsored organization.