If you had any questions about who is king in the South Florida sports market, look at the ratings of Game 2 of the Miami Heat vs the Brooklyn Nets, which went up head-to-head with the first round of the NFL Draft.
Per Barry Jackson of the Miami Herald:
In the Miami-Fort Lauderdale market, 16.7 percent of homes with TV sets were tuned to Game 2 of the Heat-Nets series on ESPN2 on Thursday, compared with 4.4 percent of Miami-Fort Lauderdale market homes watching the NFL Draft on ESPN. NFL Net says 1.9 percent of Miami-Fort Lauderdale homes with TV sets watched the draft on their air.
So the final local count was a 16.7 rating for the Heat and a 6.3 for the NFL draft (combined ESPN, NFL Net ratings).
Nationally, the draft trounced the Heat game. Nationally, the draft had a 6.8 overnight rating on ESPN and a 1.9 on NFL Net, compared with a 2.6 for Heat-Nets. Overnight ratings represent the average of 56 major markets. ESPN’s draft rating was its highest ever for a first-round, 48 percent over last year’s.
So even though America favored the NFL Draft (which makes sense, since more people had vested interest in the draft), South Florida remained loyal to their Heat. Did they click over around pick No. 19? Probably.
The Heat and Nets tip off Game 3 Saturday just after the conclusion of the seventh round of the NFL Draft.
Tags: Miami Heat