The Miami Heat are just three games away from making it to the NBA Finals and seven wins away from winning a third straight title. While the Heat have lots of work to do before they hoist another trophy, there are already precautions being taken in case Miami does win and 3-peat merchandise needs to be sold.
According to ESPN, Pat Riley has filed for a trademark on the phrase ’3-Peat’ that will cover jewelry, shirts and other merchandise.
Records with the U.S. Patent & Trademark Office reveal that, last Thursday, an attorney representing Riley’s company, Riles & Co., filed a trademark to use the phrase “3-Peat” on “jewelry, namely rings and sports memorabilia.”
Riley wouldn’t have to file for a trademark if he had planned on putting “3-Peat” on the Heat’s championship rings, should they win the title, but would want to protect his investment if there were discussions about selling rings at retail.
The Miami Heat clearly are preparing to win a third straight title but let’s not read too much into this. You can’t get this close to winning a three-peat without covering yourself just in case and while the Heat haters out there will insist this is a cocky move, it’s really nothing more than smart business by Riley.