The Miami Heat are in the NBA Finals and they have one of the most marketable players in the NBA on their side to lead them. Part of what makes LeBron so marketable is that he is one of the best players in world and has a global appeal for fans in all sports.
We have seen numerous examples of this but we’re seeing it yet again as LeBron is starring in a promo to hype the World Cup.
It’s a pretty star-studded promo, and you can check it out here:
LeBron promoting soccer seems like an odd fit but it just goes to show his mass appeal. It also shows that he’s a marketing tool for things outside of basketball and that’s part of what makes him so amazing.
The comparisons to Michael Jordan are endless, but one place that LeBron matches Jordan perfectly is their marketability and it’s an area that LeBron might be dominating his idol in and it’s something that’s helping more than just basketball.