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The Good, Bad and Miami Heat Culture: Consistency lacks in losses

By Lauren Gewirtz

MIAMI, FL - NOVEMBER 9: Hassan Whiteside #21 of the Miami Heat speaks with Assistant Coach Juwan Howard of the Miami Heat during the game against the Indiana Pacers on November 9, 2018 at American Airlines Arena in Miami, Florida. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the terms and conditions of Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2018 NBAE (Photo by Issac Baldizon/NBAE via Getty Images)
MIAMI, FL - NOVEMBER 9: Hassan Whiteside #21 of the Miami Heat speaks with Assistant Coach Juwan Howard of the Miami Heat during the game against the Indiana Pacers on November 9, 2018 at American Airlines Arena in Miami, Florida. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the terms and conditions of Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2018 NBAE (Photo by Issac Baldizon/NBAE via Getty Images) /
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MIAMI, FL – NOVEMBER 10: A general view of the court before the game between Miami Heat and Washington Wizards on November 10, 2018 at American Airlines Arena in Miami, Florida. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the terms and conditions of Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2018 NBAE (Photo by Issac Baldizon/NBAE via Getty Images)
MIAMI, FL – NOVEMBER 10: A general view of the court before the game between Miami Heat and Washington Wizards on November 10, 2018 at American Airlines Arena in Miami, Florida. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the terms and conditions of Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2018 NBAE (Photo by Issac Baldizon/NBAE via Getty Images) /

The Culture

This week in Miami Heat Culture, we are going to confront the (arguably) bad news first: Jimmy Butler is not coming to South Florida.

Given the drama of the past few months with Butler and Minnesota Timberwolves head coach Tom Thibodeau, I was not on the Butler-to-Miami train as of recent, so I am glad it is settled.

The Heat’s last offer including Josh Richardson sure seems like it would have been a better deal, but now Butler switches conferences and joins a Philadelphia 76ers team, that is No. 5 in the East.

How that makes them better or worse, will depend on a lot both on, and off the court.

Looking at the good news though: the Heat officially released the new city Miami Vice Nights jerseys this week, and they are the best in the NBA.

It is not even close.

Plus, they have a court to match. Does it get much better than this?

Thursday, the Heat had a Midnight Madness event to launch the collection and court, with a line wrapping around the arena.

Based on the fact that they still have almost every size in the Dwyane Wade jersey online, it is probably safe to say that they learned from the last Vice launch and have a lot more stock.

Since the launch, I have seen a few #HeatTwitter members suggest that the Heat should switch to Vice colors full-time, and use the red as throwbacks.

Given how much success the Heat have had with the branding and collections compared to other teams, it seems like it is in the realm of possibilities.

Miami Heat Roundtable: A little bit of this, a little bit of that. dark. Next

Will the Heat have a better week this time around? We are about to find out.

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