The Miami Heat are leaning into the team’s “Heat Culture” slogan for their newest City Edition uniforms for this season.
The latest campaign, which was revealed Tuesday morning, will feature a black uniform with the words “Heat Culture” emblazoned on the front. The word “Heat” is in a slightly brighter shade of red and the word “Culture” is in a distressed grey font.
The Miami Heat are really leaning into “Heat Culture” with these back-to-basics City Edition uniforms.
Among other prominent features of the uniform include Heat president Pat Riley’s famous mantra, “The Hardest Working, Best Conditioned, Most Professional, Unselfish, Toughest, Meanest, Nastiest Team in the NBA,” showcased down the right side of the jersey and continuing onto the shorts atop of a red-and-black gradient. Player numbers will also be featured on the right leg of their shots — a callback to some NBA uniforms in the 1990s.
The Heat will debut their new City Edition uniforms in Friday night’s game against the Washington Wizards at Kesaya Center, complete with a brand new red court design as part of the NBA’s inaugural in-season tournament.
For non-in-season tournament games, the Heat will use a separate court when wearing the Heat Culture uniforms.
As part of the reveal, the Heat described the new campaign in a press release: “Since its implementation in the mid-90’s, the team’s philosophy has been nurtured and guided by a consistent core, including Riley, current Head Coach Erik Spoelstra, Executive Vice President and General Manager, Andy Elisburg and guided by the steady ownership hands of Micky Arison and Nick Arison.
“Heat Culture is a set of core shared values, expectations, commitments, and customs that inform how Miami operates as a team and an organization. This version of the City Edition uniform serves as the embodiment of that philosophy, which maintains the standard of getting 1% better every day.”
“We’ve always prided ourselves on designing uniforms that push our brand in fun and exciting ways, but this uniform presented a unique creative challenge since it’s been in the works since 1995,” said Jennifer Alvarez, senior vice president of brand and chief creative officer. “Heat Culture is woven throughout our organization and our success, so it’s very exciting to finally see it woven onto a uniform for all to wear proudly.”
This season, fans will be able to purchase customizable “Heat Culture” shorts with their choice of numbers. Customization had been a success with the Miami Mashup campaign over the last couple of seasons.
Also on the shorts, the left leg showcases a reimagined ball and flame logo, mirroring the weathered, distressed texture of the jersey wordmark, as well as Riley’s favorite quote, “The Main Thing Is The Main Thing” featured on the jocktag.
The first opportunity to purchase Heat Culture merchandise will be the arena for those attending the Heat’s game against the Brooklyn Nets on Wednesday, Nov. 1. Heat Culture merchandise will then be available to purchase online starting 12:01 a.m. on Thursday, Nov. 2 at www.miamiheatstore.com and then at all official Miami Heat store locations.