Stephen Curry could be Pat Riley’s last super star to sign with the Miami Heat

Feb 24, 2016; Miami, FL, USA; Golden State Warriors guard Stephen Curry (30) is seen before a game against the Miami Heat at American Airlines Arena. Mandatory Credit: Steve Mitchell-USA TODAY Sports
Feb 24, 2016; Miami, FL, USA; Golden State Warriors guard Stephen Curry (30) is seen before a game against the Miami Heat at American Airlines Arena. Mandatory Credit: Steve Mitchell-USA TODAY Sports /
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March 14, 2017; Oakland, CA, USA; Detail view of the Under Armour shoes worn by Golden State Warriors guard Stephen Curry (30) during the second quarter against the Philadelphia 76ers at Oracle Arena. The Warriors defeated the 76ers 106-104. Mandatory Credit: Kyle Terada-USA TODAY Sports
March 14, 2017; Oakland, CA, USA; Detail view of the Under Armour shoes worn by Golden State Warriors guard Stephen Curry (30) during the second quarter against the Philadelphia 76ers at Oracle Arena. The Warriors defeated the 76ers 106-104. Mandatory Credit: Kyle Terada-USA TODAY Sports /

Under Armour vs Nike

This is the other, somewhat unspoken, area in which Curry has suffered with Durant’s arrival.

Just a month into the season, Under Armour announced that they had lost nearly $600 million in value, equating to 4 percent of the company. This was primarily blamed on the release of the Curry 3 line of sneakers, which had “started off a bit slower than previous models.” 

Of course, Durant is signed to Under Armour’s biggest rival, Nike. As Darren Rovell, ESPN’s Sports Business Reporter, noted “At Nike, you can have more losers than Under Armour.”

Prior to Durant’s arrival, Curry had the Bay Area covered in terms of basketball apparel with Under Armour. The presence of Durant, combined with the bombing of the Curry 3 release, adds another wrinkle to the Curry situation.

With megastars such as Curry, their on-court earnings are just a fraction of their entire earnings.

Therefore, such a hit is certainly going to have some effect.