The Miami Heat are climbing back into the swing of things. With a resurgence over the last three weeks or so, fueled by good health, great fortune, and peak Jimmy Butler, they’ve managed to play themselves back into contention for the NBA’s Eastern Conference title.
That’s important because, well, in order to win a title, you must first win your own conference. Speaking of winning titles though, the NBA and some of it’s sponsoring partners have decided that this year was the right time to honor some of their past champions, contenders, and teams of that ilk.
It all started recently, though with no apparent connection betwixt the two, with the NBA’s Earned Edition Jerseys. Now though, the Miami Heat have really made it.
Starting soon, you’ll be able to find your favorite little snack-cookie, stamped with the logo of your favorite little professional basketball team. This is the portion of the program where cookie-lovers go nuts.
The Miami Heat have made it… to the snack isle that is. They’ll be featured in Limited Edition packages of Oreo Cookies later in March.
The Snack-Cookie Of Champions. pic.twitter.com/FpFPerisLS
— K. (@K_Said_Que) March 15, 2021
Per an official release from Mondelēz International, the delectable little logo-bearing goodies will be available later in March. Here are a few more details on it all from an announcement on March 10th.
"Mondelēz International, Inc. (NASDAQ: MDLZ), the National Basketball Association (NBA) and USA Basketball today announced a multiyear partnership that makes the leading snacking company an Official Partner of the NBA, Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League and USA Basketball.As part of the partnership, Mondelēz International will create a variety of products and consumer promotions with the NBA, WNBA, NBA G League, NBA 2K League and USA Basketball featuring leading brands from the Mondelēz International portfolio such as OREO Cookies, Chips Ahoy!, Nutter Butter, belVita, Ritz Crackers, Trident and Sour Patch Kids.“We’re excited to work with the NBA to further our shared commitment of bringing people together and building communities,” said Rachel Lawson, Associate Director Scale Consumer and Retail Engagement, Mondelēz International. “Through this partnership, we will create moments across our brand portfolio that unite all NBA enthusiasts – from teammates and coaches, to fans and families.”"
The Miami Heat are champions. The Miami Heat are a dynasty.
With that in mind, the Miami Heat definitely deserve the honor of being immortalized on the canvas of something that’s been a favorite for many people for many years, a championship themed Oreo cookie! It’s actually a perfect pair.
The cookie that never fails and the team that never quits. They work hand in hand.
Keep your eyes peeled and your antennae up next time you’re in your favorite grocery retailer. You might just bump into a display stack of these puppies.
Either way, as long as they still pair well with milk, the players on the court won’t be the only ones doing the dunking.